Hennes & Mauritz AB Launches New Retail Store Named '& Other Stories'

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Customers queue outside the new '& Other Stories' store operated by... News PhotoBusiness,Clothing,Corporate Business,Customer,Day,Economy,England,Environment,Europe,Finance,H&M,Horizontal,Launch Event,London - England,New,Queuing,Retail,Shop,Shopping,UKPhotographer Collection: Bloomberg 2013 BloombergCustomers queue outside the new '& Other Stories' store operated by Hennes & Mauritz AB (H&M) on the launch day in London, U.K., on Friday, March 8, 2013. The Swedish retailer is diversifying with a sixth brand after falling behind larger competitor Inditex SA in the race for the price-sensitive fashionista's euro. Photographer: Chris Ratcliffe/Bloomberg via Getty Images