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A woman looks at a computer site on November 30, 2012 in Washington,... News PhotoAdult,Arguing,Bing,Computer,Finance,Google,Horizontal,Launch Event,Looking,Microsoft,Searching,Shopping,Technology,The Internet,Throwing,USA,Washington DC,WomenPhotographer Collection: AFP 2012 AFPTO GO WITH AFP STORY US-IT-INTERNET-RETAIL-ADVERTISE-GOOGLE-MICROSOFT BY ROB LEVER A woman looks at a computer site on November 30, 2012 in Washington, DC. - Just in time for the holidays, Microsoft and Google have become embroiled in a bitter dispute over who is the fairest of them all for online shopping, stepping up the battle between the tech giants.Microsoft threw the first punch when it launched a campaign for its Bing search engine 'to highlight Bing's commitment to honest search results.' The campaign also seeks 'to help explain to consumers the risks of Google Shopping's newly announced 'pay-to-rank' practice,' a Microsoft statement said. As part of the campaign, Microsoft created a Web page called 'Scroogled,' which points out that its rival has reversed course on its pledge at the time of the Google stock offering to avoid paid ad inclusion for search results. AFP Photo/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)