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Olympic Games Case Study: P&G

How Getty Images helped to elevate a worldwide Olympic partner

As one of the world’s largest consumer goods companies, P&G was a worldwide partner for the Olympic Winter Games PyeongChang 2018. They represent some of the most iconic brands across the globe.

P&G was looking for a way to capture the P&G Family experience at the P&G Family Home and with the “Mums” of participating athletes during the PyeongChang 2018 Olympic Games.

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Custom Solution
How we helped

We assigned two of our dedicated, professional Getty Images photographers and one in‑house editor to P&G for the duration of the Games (over 16 days) to capture unique content for their brands. To maximise storytelling, the images featured P&G Family Home and Interview Suites, which served as the primary location for sponsored athlete appearances, athlete/family reunions, and media events.

P&G also purchased several in‑venue images of athletes from our editorial collections at an agreed‑upon, à la carte cost.

As a result, P&G stood out from other brands during the Games in traditional media and on social media with exclusive, impactful images.