GETTY IMAGES EDITORIAL STANDARDS
Getty Images Moves the World with Images. In the broadest sense, our imagery moves and informs people, public policy, services and markets.
Getty Images’ award-winning photographers and content creators are committed to producing inspiring and innovative work, which is seen every day in the world’s widest reaching and influential publications and activations. With our advanced search and distribution platform, we have established ourselves as a pioneer in our field, making us the first choice of creative and media professionals alike.
Nearly one million customers annually source work by Getty Images’ own in-house content creation staff, over 250,000 contributors and hundreds of content partners, historical press agencies and institutions together providing comprehensive coverage of more than 160,000 news, sport and entertainment events as well as the world’s deepest, most comprehensive commercial archive of historic photography.
Our in-house editorial content teams adhere to a common set of professional journalistic principles that guide our staff, processes and operations. We maintain an individual and collective responsibility to uphold these principles throughout our editorial organization.
To ensure our customers are always able to understand the source of the content they are viewing and whether there are any underlying commercial relationships, we always seek to ensure that the content on our platform is credited appropriately at the end of the caption field, as follows:
- Our own editorial coverage will always be credited Photo by [xxx]/Getty Images.
- Where we distribute content provided to us by a partner, we expect and rely upon them to accurately represent the creator of content. We credit the provider and, if different and where known, the creator, for example [Photographer]/[Provider] via Getty Images.
- Content commissioned on assignment where Getty Images does not retain complete editorial control but where Getty Images retains ownership of the copyright will be credited, for example Getty Images for [Customer] or Getty Images for [The Brand].
- When Getty Images is aware that a commercial relationship exists with the subject of content and/or the organizer of the event where the content is created that could result with some editorial control residing with the subject or event, or where content is taken on assignment by Getty Images and copyright is assigned entirely to the commissioning party, the content will be credited, for example Photo by [Photographer]/[xxx] via Getty Images.
- Where government entities, entertainment companies, sports governing bodies or other trusted sources distribute content of public interest, content will be properly credited, for example Photo by NASA/Handout via Getty Images. Handout content may be freely available elsewhere and the provider of handout content may retain all rights to non-editorial uses of the content.
Our own editorial coverage can always be found in our Getty Images News, Sport, Entertainment or Archive collections, or in one of our various subject specific house collections. We also represent content from several hundred content partners ranging from national news agencies to network broadcasters to sports governing bodies and clubs, and commercial entertainment agencies. For a full list of all editorial collections available on gettyimages.co.uk and information about what is contained in each collection, please click here.
RESPECT FOR COPYRIGHT
Copyright is the bedrock of our industry, it is the basis on which creators are recognized for their work and rewarded for that work. We respect copyright belonging to others and expect the same of the content that we distribute. We believe passionately in the importance of a strong and well-functioning copyright framework. This is critical to maintaining investment in the type of imagery needed to Move the World with Images.
OUR COMMITMENT TO INCLUSIVITY
We are inclusive of different voices, perspectives and experience. We believe diversity is critical to our mission to objectively reflect the world we live in and allow our customers to illustrate that world. This means including a diverse range of voices in our photojournalism, actively pursuing diversity in our team and sources of content, and listening to our customers to make sure we are as open and responsive as possible.
CORRECTIONS & DISCLOSURES
Getty Images endeavors to be accurate in its reporting, transparent and thorough in its sourcing, and fair and independent in its representation. Getty Images also works to correct any inaccuracies in a timely manner.