Big Pharma Follows Coca-Cola in Hunt for Profits in Rural India

Public Health Foundation of India workers measures the height of a patient during a free door-to-door screening program funded by Eli Lilly & Co. at a home in the farming village of Thana kalan, Haryana, India, on Thursday, July 13, 2017. Global pharmaceutical companies, from Indianapolis-based Eli Lilly to Switzerlands Novartis AG, are heading into smaller cities and rural areas to learn about the health-care needs of about 70 percent of the population. These remote regions of the developing world are the final frontier for the international drug industry. Photographer: Prashanth Vishwanathan/Bloomberg via Getty Images
Public Health Foundation of India workers measures the height of a patient during a free door-to-door screening program funded by Eli Lilly & Co. at a home in the farming village of Thana kalan, Haryana, India, on Thursday, July 13, 2017. Global pharmaceutical companies, from Indianapolis-based Eli Lilly to Switzerlands Novartis AG, are heading into smaller cities and rural areas to learn about the health-care needs of about 70 percent of the population. These remote regions of the developing world are the final frontier for the international drug industry. Photographer: Prashanth Vishwanathan/Bloomberg via Getty Images
Big Pharma Follows Coca-Cola in Hunt for Profits in Rural India
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INDIA RURAL HEALTH
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