Drivers Rent Expensive Car Rims by the Week

400249 10: A rim with a plastic wheel cover lies next to a new Mitsubishi car from which it was replaced by a 20 inch chrome rim at a Rent-A-Wheel store, January 25, 2002, in Santa Ana, CA. Despite the recent economic downturn, custom wheel consumers continue to rent and purchase the rims. Rap music has helped popularize the rims also known as "dubs" or "deuce zeroes", and interest was boosted recently by the popular movie, "The Fast and the Furious", a story based on illegal street racing. Customers typically pay around $200 each month for a set valued around $3000. (Photo by David McNew/Getty Images)