COMPUTERISED SHOPPING

COMPUTERISED SHOPPING

COMPUTERISED SHOPPING.||=================================================================================||||a)LTN: CAROLINE KERR||ITN||ENGLAND: North London: Safeway supermarket:||INT||i/c||||Roger Ramsden (Marketing Director, Safeway) interview SOT||- describes how to use hand held computerised shopping device||CUTAWAY GV hand held shopping organiser used to scan bar codes on goods on shelf|| and bottle of wine removed||||CUTAWAY TCS organiser held as pen used to highlight item on screen and change|| menu||CUTAWAY device used to scan barcode on bottle of orange squash||(computerised shopping organiser gvs = 13 secs)||||i/c||||TX 16.12.98/LTN||b)C5F: ALEX BOLTON||ITN||ENGLAND: London: Safeway supermarket: ||INT||CS Hand as passes goods over electronic scanner SOT TILT UP to i/c||||CS Hand holding 'Easy Order' shopping scanner to product label on shelf & it beeps SOT||||CS Hand scanning barcode from bottle of squash||||CS Scanner as use pen to highlight choices & send them to supermarket computer||||CS Scanner screen ||(Shopping scanner = 19 secs)||Roger Ramsden (Safeway) interviewed SOT||- it's all about making our customers' lives easier / people forget things when they shop, so they can compile this list throughout the week & then send it to us to process||||Shoppers at tills (5 secs)||||Vox pops ||||Trolley towards TILT UP to i/c|||TX 16.12.98/C5F|||c)C5L: ALEX BOLTON||ITN||ENGLAND: London: Safeway supermarket: ||INT||i/c as demonstrates how electronic shopping list scanner 'Easy order' works||||Roger Ramsden (Safeway) interviewed SOT||- it's all about making our customers' lives easier / people forget things when they shop, so they can compile this list throughout the week & then send it to us to process||TX 16.12.98/C5L