Special Edition: A Look At The Man Behind The Popular Craigslist.org Website

Transcript

Event Date(s): 06/20/2006 | Event Location(s): Washington, DC;San Francisco, California; | Description: A look at what makes the popular website of Craigslist.com tick. The website, started 11 years ago, is now estimated to be worth hundreds of millions if not billions of dollars. Who's the genius behind the list? NBC's Jamie Gangel reports live on-camera on-location in Washington DC. EJ: 8:37:03 (4:23) INT MS: Computer screen showing craigslist.org website. MS: www.craigtslist.org website name on the computer screen. MS: Three way split screen of Craigslist website choices. MS: Fast motion panning shot of the website. EXT DAY AND INT MS: Rolling shot of homes. MS: Hands (faces unseen) type on a laptop. MS: Superimposed Craigslist website choices. INT MS: Craigslist choice listing "Help for Katrina Survivors" with listing for missing persons, housing, and jobs. MS: Hands (faces unseen) of Craigslist founder Craig Newmark typing on computer. MS: Homer Simpson doll near computer. MS: Gangel types a letter to Newmark as man watches. MS: Newmark looking at computer screen. MS: Gangel high fiving man and saying Newmark agreed to the interview. EXT DAY SAN FRANCISCO, CALIFORNIA MS: Newmark walks up a hilly street. INT MS: In interview Newmark says he doesn't care how big his website is, and says anyone who thinks he's a celebrity needs to get out more often. EXT DAY SAN FRANCISCO MS: Newmark walks down sidewalk. INT SAN FRANCISCO MS: Newmark walks in coffee shop. MS: Newmark on line in coffee shop. EXT DAY SAN FRANCISCO MS: Newmark embarking trolley. MS: Newmark and other passengers on the trolley. INT SAN FRANCISCO MS: Newmark at computer in his office. CU: Rack shot from Newmark's glasses in CU to Newmark's computer screen. MS: Computer screen with message being typed by Newmark. MS: Newmark washes his hands in kitchen sink. MS: Newmark in his kitchen. INT MS: In interview Newmark says he doesn't like cars, says he lives in a"fancy shack" and not a mansion, says he doesn't care about designer labels, and says there's nothing about him that shouts successful Internet entrepreneur. EXT DAY SAN FRANCISCO MS: Exterior of Craigslist.org headquarters with its name sign pans to Newmark walking down sidewalk. MS: Newmark's reflection seen in window as he walks past. INT SAN FRANCISCO MS: Wall eye image of Newmark entering building and walking up stairs. 2 MS: Newmark and employee type on computers. 2 MS: Craigslist t-shirt on desk pulls back to show Newmark and employee typing. STILLS: Black and white of Newmark as a child and a young man with his family. INT SAN FRANCISCO MS: Newmark types. 2 MS: Newmark talks to employee. EXT DAY SAN FRANCISCO MS: Craigslist.org headquarters pulls back to show the townhouse it's located inside. INT SAN FRANCISCO MS: Newmark enters office. 2 MS: Newmark talks to employee. MS: Panning shot of Newmark and employees. INT MS: In interview Newmark questions if he has a business model, and says if he does have a business model it's a community service. MS: Newmark notes his company's motto. INT MS: Craigslist user on the computer. 2 MS: In interview near a woman the user holds ferret near caged birds and says she got them from Craigslist and introduces her pets. MS: Various Craigslist areas for sexual and platonic encounters. MS: Blurry footage of hand (faces unseen) turning newspaper page. MS: Panning shot of a newspaper's classified ad section. MS: Newmark says his website is having an effect on newspaper classifieds but newspapers have been having problems for years. MS: Craigslist listings for different cities in the country. INT SAN FRANCISCO MS: Panning shot of Newmark typing on computer. MS: Newmark's computer screen as an e-mail is typed asking a poster if he's a broker using multiple addresses. MS: In interview Newmark says the secret is to treat people like you'd like to be treated, notes why he hasn't taken the website public, and says world peace might be the price for him to sell his website. Gangel reports live on-camera and does live on-location x-talk.