LEONARDS LOOK: A LOOK INSIDE A COMPANY THAT MAKES FAKE FOOD

NBC ID: ARH131MZYK | Production Unit: Today Show | Media Type: Aired Show | Media ID: T940608 | Air Date(s): 06/08/1994 | Event Date(s): 06/07/1994

Transcript

Event Date(s): 06/07/1994 | Event Location(s): Vista;Illinois;California | Description: LEONARDS LOOK: A LOOK INSIDE A COMPANY THAT MAKES FAKE FOOD AT FAX FOODS INC. (FACTORY WHERE THEY MAKE FAKE FOOD) MIKE LEONARD WALKS PAST& HANDLES MATERIALS USED IN MAKING FAKE FOOD. HE HANDLES (AS HE HOLDS FAKE GLASS OF BEER) FAKE ORANGE BY FAKE FRUITS ON TABLE; WALKS PAST FAKE VEGETABLES; HE PLACES FAKE GLASS OF BEER ON TABLE NEXT TO FAKE PRETZELS& MUFFINS. FAKE FOOD ARTIST FRANCESCO DARIGO (PH) MIXES BOWL OF INGREDIENTS. CLOSE-UP OF HIM MIXING BOWL OF FAKE FOOD INGREDIENTS SEEN. IN INTERVIEW HE SAYS HE CONSIDERS HIMSELF AN ARTIST. DARIGO USES SPRAY TO PUT FINISHING TOUCHES ON ROLL OF BREAD. CLOSE-UP OF ROLL SEEN. FAKE GREEN PEPPERS; CELERY;& RED ONIONS IN CRATES SEEN. HANDS PLACE SMALL ORIOLE COOKIES ON TOP OF FAKE SLICES OF PIE. DISPLAY OF FAKE HORS DOEVRES;& SLICES OF FAKE ROAST BEEF SEEN. DARIGO HOLDS UP BOWL OF FAKE POTATO SALAD. CLOSE-UP OF FAKE HOT DOG WITH MUSTARD;& SHRIMP COCKTAIL SEEN. HANDS FIX FAKE GREEN PEPPERS ON BUFFET OF FAKE COLD CUTS. DARIGO SAYS THEY HAVE TO BE PERFECT;& SAYS IF ITS PERFECT THATS THEIR MONA LISA FOR THE DAY. WORKERS SEAL BOXES OF FAKE FOOD. PANNING OF FAKE FRUITS ON FACTORY SHELVES SEEN. FAKE FOOD ARTIST USES SPRAY TO PUT FINISHING TOUCHES ON RED PEPPER AS A FINISHED RED PEPPER SEEN CLOSE-BY. FAKE PRETZELS;& ICE CREAM IN BOWLS SEEN. DARIGO SAYS THE FAKE FOODS LAST COUPLE OF YEARS. IN TERIOR SHOTS OF FAX FOODS FACTORY SEEN. FAKE FOOD ARTISTS MAKING FAKE FOOD SEEN. FAKE HAMBURGERS WRAPPED IN CELLOPHANE SEEN. HANDS HOLDING FAKE GREEN APPLE APPLE SEEN. DARIGO HOLDS FAKE GREEN APPLE& SAYS THATS HOW APPLES REALLY ARE IN THE MARKETPLACE. PANNING OF FAKE FOODS ON BUFFET TABLE SEEN. IN INTERVIEW FAX FOODS PAT HILEMAN SAYS UNLESS ONE TOUCHES IT ONE CANT TELL THE DIFFERENCE. CLOSE-UP OF HANDS HOLDING FAKE LETTUCE SEEN. SALAD BAR AT RUBY TUESDAYS RESTAURANT IN ILLINOIS SEEN. CLOSE-UP OF FAKE LETTUCE SEEN. GENERAL MANAGER OF RUBY TUESDAYS KEN WADE (PH) SITS AT RESTAURANT TABLE WITH TRAY FULL OF FAKE FOODS; FAKE DESERTS;& SAYS THE SELLING POINT IS WHEN CUSTOMERS LOOK AT THEDESERTS. AT FACTORY HANDS MAKE FAKE FOOD. PHOTOS OF FAKE FOOD ON TABLE SEEN. DARIGO MIXES BOWL. FAKE FOOD ARTIST WORKS ON FAKE FRUIT BASKET. FAKE FOOD ARTIST PULLS OUT IMPRESSIONS; MAKES FAKE FOOD;& FAKE EGGS SUNNYSIDE UP SEEN. FAKE LOAFS OF BREAD SEEN AS WOMAN SEALS BOX. IN INTERVIEW FAX FOODS MIKE ESTES RECALLS TIME WHEN A PRESIDENT OF BREADSTICK COMPANY WAS AGAINST THE IDEA OF USING FAKE BREAD STICKS BUT THEN CHANGED HIS MIND& ORDERED HUNDREDS OF THEM AFTER HE SAW HOW REAL THEY LOOK. LEONARD SITS AT TABLE WITH FAKE PLATE OF FOOD& HOLDING FAKE GLASS OF BEER& ASKS DOESNT THAT CALL FOR A CELEBRATION? DARIGO HOLDS UP FAKE GLASS OF BEER& SAYS CHEERS. LEONARD HOLDS UP FAKE PLATE OF FOOD SIDEWAYS. DARIGO PUTS FINISHING TOUCHES ON ROLL OF BREAD AS LEONARD CLOSES IN VO FROM VISTA. TA; UNABLE TO VERIFY ALL IDS;& ESTABLISH ALL EXACT LOCATIONS Producers: NBC;LEONARD

RESTRICTED ASSET
This video is part of our Analogue Archive, which means it isn’t stored on our website. Accessing the content may take some time and may be subject to additional fees. Approvals and clearances are based on the intended use.
Please contact us to tell us about your project or to request a preview.

DETAILS

Restrictions:
NO ADVERTISING OR CORPORATE USE WITHOUT PRIOR APPROVAL. PLEASE CONTACT YOUR LOCAL GETTY IMAGES REPRESENTATIVE. May not be used as a complete program or used sequentially with other NBC News Archives clips. Additional NBC News Archives restrictions apply – see Section 3(g) of applicable Getty Images license agreement.
Credit:
NBC News Archives
Editorial #:
1276082165
Collection:
NBC News Archives Offline
Transmission date:
07 June, 1994
Upload date:
Licence type:
Rights-ready
Release info:
Not released. More information
Location:
United States
Source:
NBC News Archives Offline
Object name:
ARH131MZYK