NBC REPORTER RAMSEY DISCUSSES HIS BOOK THE CORPORATE WARRIORS

NBC ID: ARBDUVEX0Y | Production Unit: Today Show | Media Type: Aired Show | Media ID: T870305 | Air Date(s): 03/05/1987 | Event Date(s): 03/05/1987

Transcript

Event Date(s): 03/05/1987 | Event Location(s): Today New York Studio | Description: NBC REPORTER RAMSEY DISCUSSES HIS BOOK THE CORPORATE WARRIORS BASEBALL PLAYER CATCHES BALL AGAINST COKE SIGN; PEPSI ROBOT; PEOPLE EXPRESS& EASTERN AIRLINES PLANE TAXI ON RUNWAY. SHOPPER CHOOSES COLGATE TOOTHPASTE FROM STORE SHELF. HAMBURGER SEEN ON TV MONITOR. BOOK THE CORPORATE WARRIORS BY NBC REPORTER RAMSEY SEEN. IN INTERVIEW RAMSEY SAYS BUSINESSMAN TURNER HAS CHANGED ECONOMICS OF TV BY LOWERING COSTS FOR TV PRODUCERS;& FORCING CBS INTO MANAGEMENT CHANGES WHEN HE TRIED TO BY THEM. TURNER SEEN WALKING IN STREET; DOING AN ATLANTA BRAVES COMMERCIAL; SAILING; APPLAUDING;& SMOKING A CIGAR SEEN. RAMSEY SAYS CHIEF EXECUTIVE OFFICERS HAVE TO BE ABLE TO LEAD; NOTES TURNER LEADS WITH HIS PERSONALITY; MAINTAINS INSIDER TRADING SCANDALS ARE PEOPLE TRYING TO MAKE MONEY FOR THEMSELVES; STATES ENTERTAINER JACKSON GOT INTO HIS BOOK BECAUSE PEPSI USED HIM TO ATTACT YOUNG DRINKERS TO THEIR PRODUCT;& NOTES COKE CAME UP WITH MAX HEADROOM TO TAKE SHARE OF YOUNG SOFT DRINK MARKET. JACKSON SINGING& FANS SCREAMING IN PEPSI COMMERCIAL SEEN. RAMSEY STATES COKE HAS INCREASED ITS LEAD IN THE COLA WARS. TA; LIVE IN-STUDIO INTVU; EJ=:40; UNABLE TO ESTABLISH ALL DATES; IDS;& LOCATIONS Producers: NBC

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Credit:
NBC News Archives
Editorial #:
1276116437
Collection:
NBC News Archives Offline
Transmission date:
05 March, 1987
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Licence type:
Rights-ready
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Location:
United States
Source:
NBC News Archives Offline
Object name:
ARBDUVEX0Y