New York sues Juul - E-Cigarette Giant

NEW YORK, NY – NOVEMBER 19, 2019: NY State Attorney General Letitia James hold press conference at 28 Liberty Street announced a lawsuit against the electronic cigarette company JUUL Labs, Inc. (JUUL). Per the November 19, 2019 press release “Attorney General James Sues JUUL Labs: Alleges that JUUL Engaged in Deceptive Marketing Practices Targeting Minors; Company Misled Consumers About Nicotine Content; Misrepresented the Safety of JUUL Products.” The lawsuit alleges “alleges that JUUL took a page from Big Tobacco’s playbook by engaging in deceptive business practices when marketing and advertising its products, and illegally sold its products to minors through its website and in third-party retail stores throughout the state, causing large numbers of New York youth to become addicted to nicotine. The suit also alleges that JUUL’s advertising campaign misled consumers by failing to warn that they contained nicotine, and by misrepresenting its products as a safer alternative to traditional cigarettes. JUUL’s pervasive ad campaign, which included bright, colorful images of attractive, young models, appealed to underage youth.” (Footage by Tomas Abad/Getty Images)