Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
Holistic Wellness: Capturing the New Rhythm of Community ›
Jul 13, 2026
Go behind the scenes of a documentary-inspired wellness shoot exploring the rise of holistic wellness through movement, recovery, mindfulness and community. Discover the creative thinking behind authentic Asian lifestyle imagery designed to meet evolving market trends.
Content Spotlight
Before Soccer is a Sport, It's a Dream ›
Jun 26, 2026
With the World Cup in full swing, new VisualGPS insights reveal that audiences, especially in Latin America, connect more with authentic, relatable moments than polished highlight reels. For brands and creators, this signals a clear opportunity: Shift the lens from trophy moments to real, human experiences, and capture soccer as it’s truly lived—accessible, emotional, and full of possibility.
Content Spotlight
Abstract Aerials: Environmental Patterns and Textures ›
Jun 25, 2026
High above the world we inhabit, where patterns emerge and the familiar dissolves into abstraction, exciting visuals take shape. Through the eyes of talented drone creators Abstract Aerial Art, the Earth reveals itself not simply as landscape, but as a living canvas, an ever-evolving tapestry of texture, rhythm and form.
Creative video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Content Spotlight
Holistic Wellness: Capturing the New Rhythm of Community ›
Jul 13, 2026
Go behind the scenes of a documentary-inspired wellness shoot exploring the rise of holistic wellness through movement, recovery, mindfulness and community. Discover the creative thinking behind authentic Asian lifestyle imagery designed to meet evolving market trends.
Content Spotlight
Daily Life of Teenage Students in Japan ›
Jun 16, 2026
Realistic daily life of teenage students in Japan, enjoying school life, hobbies and friendship.
Overtourism is Out, Experiences are In ›
Apr 27, 2026
People are venturing into lesser‑known locales, avoiding mass tourism and prioritising visceral, sensorial moments, especially through food and immersive experiences. It’s no longer about the places you visit, but the feeling it evokes: The magic of serendipity, of discovering something special when you’re not looking for it.
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