VisualGPS Creative Trends

Top creative trends

Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.

Culture
Culture
Sustainability
Sustainability
Technology
Technology
Wellness
Wellness
Explore all topics

Content spotlights

Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.

Medium wide shot of teacher assisting student in Mexican cooking class
Content Spotlight
Travel Experiences: Oaxacan Traditions › Oct 28, 2025 Real friends, real places, and the luxury of time together—Thomas Barwick’s latest series capturing an epic Oaxacan journey celebrates the textures, tastes, and traditions that make travel truly transformative.
Content Spotlight
Travel
AMER
A Chinese newlywed couple in their 30s, wearing Hanfu costumes, hug each other in a modern city on their wedding day, traditional costumes and modern city concept
Content Spotlight
Traditional Chinese Wedding in a Modern City › Oct 22, 2025 Showcasing a traditional, Hanfu Chinese wedding in a modern cityscape.
Content Spotlight
APAC
Diversity, Equity and Inclusion
Adult female lays on bed and video calls negative emotion
Content Spotlight
Tokyo Create Event: Living With Technology › Oct 21, 2025 Getty Images' VisualGPS research has shown our customer searches on and related to technology have significantly increased over the last five years, making it the number one searched for topic by brands. So, we made technology the key theme of our Tokyo Create Event and took on the visual challenge.
Video
APAC
Content Spotlight
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Creative video trends

In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
A Chinese newlywed couple in their 30s, wearing Hanfu costumes, hug each other in a modern city on their wedding day, traditional costumes and modern city concept
Content Spotlight
Traditional Chinese Wedding in a Modern City › Oct 22, 2025 Showcasing a traditional, Hanfu Chinese wedding in a modern cityscape.
Content Spotlight
APAC
Diversity, Equity and Inclusion
Adult female lays on bed and video calls negative emotion
Content Spotlight
Tokyo Create Event: Living With Technology › Oct 21, 2025 Getty Images' VisualGPS research has shown our customer searches on and related to technology have significantly increased over the last five years, making it the number one searched for topic by brands. So, we made technology the key theme of our Tokyo Create Event and took on the visual challenge.
Video
APAC
Content Spotlight
Two Female Friends Embracing Warmly at a Social Gathering Outdoors
Content Spotlight
Generation Z Seeks Human Connection › Oct 17, 2025 Generation Z is the first generation to grow up with social media as an integral part of their lives, making them the first "digital natives". This same generation is now actively relearning how to socialise offline, with 73% of Gen Z looking to connect with people more in-person than online.
Content Spotlight
Video
Consumer Packaged Goods
See more video trends