Two Marlboro Menthol 72mm cigarettes, right, are photographe

UNITED STATES - JULY 20: Two Marlboro Menthol 72mm cigarettes, right, are photographed next to two regular size Marlboro Menthol cigarettes in New York on July 20, 2004. The 72mm cigarette is shorter than their regular-sized 84mm cigarette and accounted for 'incremental share growth' in the second quarter, parent company Altria said in a statement. Profit increased 7.6 percent in the quarter, helped by discounts that won back smokers from low-price brands. (Photo by Daniel Acker/Bloomberg via Getty Images)